Well, the cat’s out of the baseball bag.
The Brewers didn’t make it to the 2017 Postseason.
While we’re bummed – as are they, we’re certain – we’re still a Miller-bottle-half-full type of group and are proud to have seen our home team push for a chance at the playoffs. It’s been quite a ride.
REFLECTING ON THE SEASON
The Milwaukee Brewers weren’t the only team in town retooling for a return to the postseason in 2017.
Here at Delzer we stood committed to helping the ‘local 9’ with our own in-house design team. And while the Brewers exceeded all expectations on the playing field, we, too dazzled by fulfilling a number of key projects throughout the summer as the Brewers made a strong push for the playoffs for the first time since winning the National League Central back in 2011.
A MEMORABLE RIDE FOR DELZER
While the Brewers energized the fan base with some exciting games all season long, Delzer pitched in with yet another great year partnering with the team as their commercial print provider. It marked our 47th consecutive year working with the Brewers.
A New Service Expansion
This year was especially memorable for Delzer as the season unfolded. We began designing the team’s Game Day Programs and Scorecards at home plate (aka in-house). This was the first time Delzer went the distance producing the entire publication, from writing to designing to printing. It gave Delzer an opportunity to flex its muscles in creative design as an expansion of our service offerings.
All 26 Game Day Program issues of the 2017 season glowing proudly on our pre-press light table.
Press Coverage
We even got visits from local news outlets as both TMJ4 and Fox6 News stopped by to cover our press and bindery departments while employees diligently printed and bound the Opening Day Brewers Game Day Programs for the quickly-approaching baseball season. You’d swear the warm paper coming off our offset printer at 15,000 sheets per hour smelled more like hotdogs and popcorn than fresh UV ink on #70 gloss text stock if you were around the shop during this time.
Data-Driven
Our all-star digital department took the Brewers parking passes and season tickets to the next level in customization, too, thanks to its variable data printing capabilities. Quick turnaround and strong attention to detail are the lifeblood of this department to ensure a smooth experience for fans.
A number of materials Delzer has printed for The Milwaukee Brewers over the years, including parking passes, media guides, scorecards, game day programs, and season tickets.
Ready for Next Season
As the Brewers headed down the stretch toward the playoffs, we turned to our closer and prepared a special collector’s edition 92-page Postseason Game Day Program.
And though the Brewers came one game short of a dream season, Delzer was proud to serve and ready to deliver a game-winning publication. So, while it wasn’t meant to be, we’ll be ready again, and we’re looking forward next season.
We can’t help but imagine how this year’s edition would look alongside the 2008 and 2011 Postseason Game Day Programs.
IT’S NOT “GOODBYE” – IT’S “SEE YOU LATER”
It was a great year for baseball here in Milwaukee and we’re eager to see what the Milwaukee Brewers have in store for next year. Thanks again for another great season!
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