Albeit small, business cards are an important marketing tool. They are often one of the first impressions of your company. It’s important that you create a business card that is functional, informative and fitting for your industry. Listed below are five business card best practices to keep in mind for your next order.
Consider your Material
Ensure your business cards can stand up to a bit of user wear and tear with a quality paper stock. For example, a tried-and-true classic is 80# or 100# uncoated cover.
Talk with your Delzer Account Manager to discuss what material might best fit your needs. Keep in mind, also, we can provide you with different cardstock samples prior to your order. It’s free and can be helpful to actually feel the tangible product.
Factor in Font Size & Weight
It can be tempting to scale down your font size due to the limited space on a standard business card, but just…slowly…step away…from the font size decrease arrow. While each font type measures differently, it’s generally best to avoid going any smaller than 7 or 8 points.
The weight of your font is also important. While lightweight fonts are currently trending, they might look better onscreen than in print.
Think of who’s going to be reading your business card. If your main market consists of recent grads, you will probably adhere to different font standards than if you’re connecting with industry veterans.
Declutter
You need not overcomplicate your business card. Information overload can deter your next potential client from contacting you.
Do you feel like you’re still running out of white space even after you’ve condensed your content? Use both the front and back of your card to share important information. You might be pleasantly surprised by the price difference between a two-sided print job versus one-sided.
Consider Variable Data
If you need business cards for numerous team members, our digital department has the capabilities to apply different contact fields from one piece to the next using variable data. This saves you time without compromising the design.
Stay On Brand
This mini marketing tool should be reflective of your brand, both in aesthetics and persona. Stick to your brand standard colors, typography, and messaging.
Design
Quench your thirst for thoughtful visual and written communication with creative design.
Get a Proof
Last but not least, get a printed proof. A proof of your business card will help you make sure you are using the other four business card best practices listed above.
Proofs are an important step to take in any print project. They’re complimentary and a great way to ensure your project is just right for you. Let us know when you’re ready for yours!
