Mmm…fall. It’s that incomparable change in the temperate season marked by colorful leaves, comfy clothes, crisp air, and richly printed paper. (Shhh, just go with it…) Fall isn’t just a time for women in yoga pants holding pumpkin spice lattes to tell you their favorite things about the season – those of us in the print… Read more »
The Print-Centric Designer Designers who specialize in traditional, tangible marketing materials have numerous details to consider when setting up their artwork for print distribution – but for the sake of keeping your attention, we’re only going to focus on two that specifically relate to this post. That’s right, just slowly move your mouse away from… Read more »
Here’s a scenario: You’re planning a campaign for an upcoming event. You want to hit as many people with your message as possible, for the best price, within a realistic timeframe. You intend to use a number of different print pieces like postcards, invitations, and maybe even a custom, die-cut and folded piece to really… Read more »
Print is by no means a young invention; it’s been around wayyy longer than your mother-in-law. When working with a printer, it’s helpful to understand the terms that adhere specifically to the printing process as a well-informed customer. But while print itself is a deeply-rooted advancement in society, it continues to have tricky terms that still… Read more »
Digital Vs. Offset Printing: Which is right for your business? In the world of printing, there are two main methods to achieve a finished product: digital and offset. The following overview of our two printing services will help you determine whether offset or digital printing will be best for your print projects. the process Digital Print… Read more »
Wide format print makes an impression. When it comes to materials, dimensions, and techniques, this digital sub-department has a skill set all its own. One of those skills is printing in white ink – something no other printing department here can do. Where is White Ink Useful? Our Fuji Acuity Advanced flatbed printing press print… Read more »
If you read last week’s blog about our paper airplane toss activity, you may recall we offered three different paper stocks for participants to choose from to help them best maneuver their planes through the wind at the ESPN Wisconsin Open. Print Projects > Paper Planes As fun as a paper airplane toss… Read more »
Albeit small, business cards are an important marketing tool. They are often one of the first impressions of your company. It’s important that you create a business card that is functional, informative and fitting for your industry. Listed below are five business card best practices to keep in mind for your next order. Consider your… Read more »
If you’re familiar with the differences between offset and digital print, you’re aware that digital print is best for projects that: Require quick turnaround time Are small and/or frequent orders Have constantly changing content Content that’s constantly changing, such as mailing addresses, is handled using variable data merging. This process automatically populates a document’s fields… Read more »
6 TIPS FOR A SUCCESSFUL DIRECT MAIL CAMPAIGN 1. Confirm Contact Information. We couldn’t resist including this tip, even though it’s more about how to make sure your piece even arrives at its destination. The devil is in the details here; a poorly populated contact list can cost you not only the wasted postage… Read more »
